About
Given the relaunch of the brand in Mexico for the year 2021, Forever 21 sought to develop a campaign that would reconnect with the Mexican market and achieve greater brand positioning.
One of the key messages that needed to be in the campaign proposal was that F21 is fashion for everyone as fashion is the creative medium that all people use to convey who they are.
For this, the creative team of Netfan Company developed an incredible campaign proposal: 'Forever Me'.
'Forever Me' arises from the study and analysis of the various consumers of the brand and from a concept that seeks to maintain what makes all of us valuable, our essence.
The Mission
With the creativity landed, the agency commissioned us to develop the general art direction of the campaign proposal. To do this, we designed a very fresh visual language in which the concept of diversity was mixed with digital trends and social networks.
A series of lettering was created to represent diversity through colorful typefaces with unique characteristics. Complementary illustrations were also designed with elements of pop and digital culture such as emojis, computer windows and visual onomatopoeia.
All these elements together created a vibrant, dynamic and fun visual system to bring to life different types of graphic pieces like billboards, posters, social media graphics and animations.
