Yours for the taking
DC Shoes
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ClientDC Shoes
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Year2019
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RoleArt Direction / Motion
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AgencyNetfan Company
About
DC Shoes is one of the most recognized brands in the world of skateboarding and extreme sports. In 2019, it launched its global campaign 'Yours For The Taking' in México with four new streetwear and footwear collections: The Kalis S, Memory Flag, Faded Flavors and Zero Hour.
The Mission
The objective of the campaign was to have presence in digital media and the official social media channels of the brand. For this, various audiovisual materials were developed, such as product animations, motion graphics, Instagram stories, and art assets that circulated throughout the campaign.
