Energy Lab
ExxonMobil
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ClientExxonMobil
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Year2020-2022
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RoleArt Direction / Motion
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AgencyNetfan Company
About
ExxonMobil in Mexico is a strong promoter of scientific development, technology and education. As of 2020, the brand promotes STEM careers through its communication on social media with innovative and interactive content with its audience.
The Mission
Netfan Company commissioned us to develop the graphic guidelines for the digital campaign 'Energy Lab', which teaches users through augmented reality and interactive publications different topics related to science, engineering, technology and mathematics.
In this way, we design graphics with a holographic aesthetic, futuristic interfaces and interactive schemes for different digital didactic formats such as instant experiences, AR filters, expandable images, among others.
