About
As part of the launch of the DC Shoes 'Yours for the taking' campaign in Mexico, Netfan Company commissioned us to develop the design of the microsite that would house the four collections of the campaign: The Kalis S, Memory Flag, Faded Flavors and Zero Hour.
The Mission
The main challenge of this project was to bring the essence of urban culture to a web experience that would lead users to buy new products through online distributors and the launch of the new physical store in the heart of Mexico City.
For this, an intuitive and easy navigation microsite was designed in which users could learn more about each of the four collections through an interactive tour full of graffiti, asphalt and street visuals where the incredible products were the protagonists.
