About
AT&T was an official sponsor of the 2018 FIFA World Cup held in Russia. And as part of its communication, the brand needed to publicize its commercial offer.
For this, its official AT&T FIFA World Cup™ app had to be announced, with which users in Mexico could enjoy all the World Cup matches from their smartphone.
The Mission
For this project, we worked with the renowned agency TERAN/TBWA and its creative team, developing a concept that conveyed all the excitement of watching the Mexican team's matches live at any time of day, no matter what you were doing, like walking with your dog at the park, delivering a pizza or being in the middle of a construction site.
We then created a series of incredible graphic pieces using photo manipulation and retouching techniques to achieve immersive scenes with surprised characters looking at their smartphone screen.
These pieces were displayed throughout the campaign through billboards, bus shelters, subway ads, digital ads, and AT&T Mexico's own website.
